Asif is currently Senior Vice President, Head of Equity and Inclusion, International at WarnerMedia and has a long and rich career in the diversity and inclusion space with senior roles at Adidas, The Telegraph Media Group, EY Financial Services and the City of London Police.

Asif has received a number of accolades for his work that include the Mosaic (Prince’s Trust) Award for mentoring, Police Officer of the Year Award, the Civil Servant of the Year Award and the highly commended Head of Diversity Award at the European Diversity Awards. Asif was honoured in 2017 in the Queen’s birthday honours list and is a member of the HR Guild, The Worshipful  Company of Security Professionals and is a Freeman of the City.

He is currently a leadership fellow at St George’s House at Windsor Castle, a Judge for numerous Awards including the CIPD Awards, BIMA Awards, Personnel Today Awards and the Lord Mayor’s Dragon Awards, an Ambassador for Remembering Srebrenica, Member of the APPG (All Party Parliamentary Group) on Hate Crime, Special Advisory to the charity Penny Appeal and a member of the AICPA board.

The Belonging Project

We launched the Belonging Project, conducting over 100 interviews globally with a diverse range of people. Our research reaffirmed our core belief: organizations that create a strong sense of Belonging are more successful – in business, employee satisfaction and longevity. Belonging is the proven cornerstone of success.

Community

When we founded Hedley May, we made a commitment to make a positive impact on our broader communities. We focus on providing opportunity to the underserved through mentorship, internships, workshops and other career development initiatives. We are also dedicated advocates and supporters of numerous social mobility programs.